SMX London 2008

Search Marketing Expo hits london! I was fortunate enough to get to attend the second SMX in London this week, along with the usual quality sessions and speakers. A cold and miserable London backdrop was insufficient to hamper the enthusiasm or buzz of the delegates who had come from right across Europe - from the Baltics to the Black Sea, Paris to Penzance - to attend a variety of well thought-out informational and interactive sessions carefully designed for the whole spectrum of the search marketing industry… and with something for everyone: industry professional or company owner, corporate site or SME.

With an excellent level of support from Microsoft Paid and Editorial departments - including Nathan Buggia and Tor Crockatt, plus European and U.S. Search Professionals, the conference was highly anticipated by all. With three tracks running simultaneously this year for all slots, it indicated just how much demand there is by information-hungry companies and search professionals. Chris Sherman, beautifully assisted by the lovely Vanessa Fox, guided the event smoothly from the kick-off session with Microsoft discussing its new offerings through to Web Site panel conclusion.

Much of SMX London 2008 is covered on numerous blogs, including SEO Gadget who spoke for the first time at SMX and did a sterling job! For me, I particularly enjoyed the link building sessions with the eloquent Brian Turner, the dynamic Dixon Jones and the very smart & amusing Matt Paines and the various International / European SEO sessions with Andy Atkins-Kruger, the lovely Lisa D, Duncan Morris et al.

With many opportunities to meet people and network, great organisation, truly superb sessions and a sound central London location, the SMX really hit it on the nail with this one. Looking forward to the next SMX in Europe, in Munich, April 2009.